A large part of the population is made up of the millennials. We then see the Generation Z members contributing another large segment to the overall population. The combination of those segments makes up about half of the total population we have. When you are in business, especially marketing, you have to consider this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. There is a need to show them what impact and influence the experience of using your products and services will give them.
You need to focus more on online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are not familiar with spending time offline. If you need to reach them; your efforts need to be more focused on online channels. You need to think more of social media platforms and less of print and traditional media platforms.
They are also interested in finding out what your brand is all about. You cannot expect them to buy a product on the basis that it works. They will buy it because the vision and mission of the brand also resonates with them. It helps if your brand is one that takes into consideration some of their major issues. They, for example, worry over things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You need to then think along the lines of gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can initiate competitions all over the country in which customers attempt to outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
You will face some unique situations when marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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